When someone asks me what I do, naming myself as a fashion blogger is a common response. I also mention the fact that I work in real estate as well as a fashion stylist. My life is a mix of things I love, clothing and housing. They actually complement each other quite well because without a home where would we store all of our fabulous belongings? In all seriousness, I love what I do but life gets crazy from time to time.
For me, I need to set goals as a fashion blogger to motivate me and aim for success. Here are some areas where I think fashion bloggers can really make a difference in their motivation and overall happiness in doing what they do.
1. Setting up time to blog
For me, I currently blog on Saturday afternoons. Some people blog everyday. I think ideally one should blog two to three times a week to keep a nice balance in the middle. My goal is to write two to three times a week and see how it goes. It also helps if you pick a specific day and set aside time so that you will not have any distractions while writing.
2. Be mindful of your content
My blog was created as an ode to vintage clothing. After I started to get more traffic I had the notion to broaden my topics beyond vintage. At the time I thought it was a great idea but now I realize that my blog, Other People's Trash, should be all about vintage clothing. I could even compare vintage to modern day trends! What I am saying is, if your blog has a theme... stick to it.
3. Invest, invest, invest
Right now I am looking to upgrade my camera. A cheap investment? No. A good one? Yes. For anyone posting pictures to a blog, a good camera can really make a difference. It is not only cameras you should invest in, but rather your entire blog. It can use some TLC from time to time. Right now I am also looking to redo the appearance of my blog as well. Having a personalized background can be a lot of fun and make your page stick out to readers.
4. Constantly check your statistics
Even if you do it just for fun, it is amazing to see who actually reads your content. Right now I have an extremely high readership among the Swedes. A shout out to them for their support! You can also learn about what key words people are searching for that lead them to your blog. This can also tie in with goal #2 because your post title can have a huge effect on the volume of views your blog receives every month. Think SEO.
5. Don't get caught up on viewers.
The amount of viewers I have in comparison to views per month is ridiculous. In today's digital world I can understand why people don't want to follow a blog. They probably get so much junk mail everyday that the fear of clicking another button and receiving more mail is very real. I am perfectly happy with my traffic right now despite the fact that I don't have an equally high number of viewers.
What are some of your blogging goals?