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Tuesday, April 2, 2013

Styling Assignment: Docker's "Wear the Pants" Tour

I was the lucky stylist chosen to be a part of the Docker's Wear the Pants Tour in Philadelphia. Part of a three-city tour and held in a modernized Airstream, the event is meant to change your mind about Docker's brand image. No longer your Dad's pants, Dockers has come a long way from your everyday khaki. Five styles of pants were included in the Airstream: The Alpha Khaki, The Saturday Khaki, The Signature Khaki, The SF Khaki, and The City Khaki. One of my personal favorites is the Alpha Khaki, a slim fitting pant available in a wide range of colors from neutrals like gray and black to brights like poppy red and cobalt blue.

The major draw of this event was free pants. Proof of "liking" Dockers on Facebook gained you entrance into the the khaki cave. Once inside, all you had to do was try on a pair of pants to take them home! It was that simple! Also on site was GQ Executive Stylist, Brett Fahlgren, who helped create the Khaki Rules campaign featured in the style guide on board the Airstream.

Below you will see me posing in the Docker's photo booth wearing their khakis for women, super comfortable and a bright color for spring!


This is just a little video inside the Airstream with our team! 



All in all this was a fun event that changed a lot of people's minds about Dockers. Many said that the brand "gained a new customer today". Thank you to all who came out and joined the fun!

The tour's next stop is Atlanta followed by Chicago.

Khaki Rules!

2 comments:

  1. Yes. That WAS a "little" video inside the Airstream!

    ReplyDelete
  2. great blog,
    great photos,

    do you want follow each other?

    xoxo


    www.celyneglam.blogspot.com

    ReplyDelete