The major draw of this event was free pants. Proof of "liking" Dockers on Facebook gained you entrance into the the khaki cave. Once inside, all you had to do was try on a pair of pants to take them home! It was that simple! Also on site was GQ Executive Stylist, Brett Fahlgren, who helped create the Khaki Rules campaign featured in the style guide on board the Airstream.
Below you will see me posing in the Docker's photo booth wearing their khakis for women, super comfortable and a bright color for spring!
This is just a little video inside the Airstream with our team!
All in all this was a fun event that changed a lot of people's minds about Dockers. Many said that the brand "gained a new customer today". Thank you to all who came out and joined the fun!
The tour's next stop is Atlanta followed by Chicago.